B2B Marketing Strategy
A wise person once said: "Tactics without Strategy is just noise." We agree. Without the right elements (and mix) of B2B Marketing Strategy in place, it is going to be a very long, slow, journey for your business.
Fundamental to the DNA of our team of GROWers is a constant curiosity. We love to keep up-to-date with the latest B2B Marketing Strategy including; technology, trends, tips and tricks.
We use that knowledge to build Enterprise-quality Local, Regional and Global B2B Marketing Strategy Campaigns that deliver tangible results for our clients.
Proposition Development
One of the biggest challenges for any company is establishing a Value Proposition that truly represents who they are and what they are doing.
What is your Unique Selling Point? Is it actually all that different? What problems do you solve? Who are you talking to? What is your Value Proposition? Your value should not be dictated by price - or your customer.
Our team of GROWers is experienced in helping clients of all sizes identify, establish, iterate and refine clear, measurable and demonstrable benefits (Value Propositions) for their customers.
Campaign Planning
Any B2B Marketing Campaign can be good. We want to make them great.
B2B Marketing Campaigns can become prohibitively expensive - but they don't need to be.
GROW: in London are experienced at designing B2B Marketing Strategy and Campaigns that align with our clients' objectives, budget, and business goals.
Moreover, we design them in a way that each B2B Marketing Tactic complements the other and delivers a tangible impact on the bottom line.
What are you waiting for? Let us start creating market leading sales and marketing campaigns that will bring qualified leads into your sales funnel today.
Brand Development
If you think your brand is just a pretty logo and some pictures, we're off to a bad start. But it's not too late if you have an open mind.
A brand consists of layers. The base is the Vision, Mission, and Purpose - these are the raison d'être. Layer one is Identity (logo, tagline, website). The next is Competitor Research - how you differentiate your business. Finally Messaging - what does your Brand say about you?
We help you create and develop an unfair advantage over your competitors - no matter how big, or well funded they are.
B2B Marketing Audit
To get where you're going, you've got to know where you've been.
For hundreds of years, valuable budget has been wasted on B2B Marketing. As John Wanamaker once quipped: "Half the money I spend is wasted; the trouble is I don't know which half."
When you are building your business, there are plenty of challenges. Marketing shouldn't be one of them. We help you take stock of performance to-date, how that tracks against your industry standard and provide recommendations on what to do next with your B2B Marketing Strategy.
Inbound Marketing
Are you proactively drawing customers to your business and your sales team, and is it working? Are they the right kind of customers? Are they profitable customers?
Our Inbound B2B Marketing Strategies are designed to attract the right customers and to retain them.
We are experts in getting to know businesses, understanding their resources and challenges in order to design an Inbound B2B Marketing Strategy that will bring customers to you, instead of the other way around.
Outbound Marketing
In an ideal world, all of our customers would fit our Ideal Customer Profile and walk in through our door with a handful of cash ready to spend.
Unfortunately, we don't live in an ideal world. But that's ok because we're not lazy, right?
Together we can build an Outbound B2B Marketing Strategy for you that will align resources, budget and B2B Marketing Tactics that will ensure your message is landing with, and in front your ideal customers.
The rest, as they say, is history.
Social Media Planning
LinkedIn has 500m Active Users, Facebook has 2.1bn Active Users and Twitter has 330m Active Users. If (nearly) everyone has an account, why aren't more brands successful with Social Media Marketing?
Social Media Planning isn't limited to the 'Big 3' - we help you build an effective Social Media Plan that will not only raise awareness of your brand but generate leads, product purchases / downloads and sign-ups. What's more, we will turn fans into super-fans and sceptics into believers.
Community Planning
As consumer behaviour continues to evolve, so does B2B Marketing.
It's no longer enough for a company to simply blast-out one-way messages. Prospective customers don't like it. In fact, those that have one-way traffic, don't tend to be around for long.
Forward-looking businesses are future-proofing themselves. They are not only building a community, but they are also building a tribe!
We can help you do just that.