8 Brands that successfully Trendjacked the #10YearChallenge
8 Brands that successfully Trendjacked the #10YearChallenge

The more cynical amongst us were convinced the #10YearChallenge was a rouse by Facebook to test / improve their facial recognition software, many were happy to take it at face value - a bit of fun! That goes for brands, too!

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Social Media Marketing, Trendjacking, BrandingDavid TaylorGROW: in LondonUN Women, eToro, Trendjacking, Avanade, Red Arrows, Social Media Marketing, Facebook, Twitter, B2B Marketing Comment
Has Revolut handled a potential PR disaster like a boss?
Has Revolut handled a potential PR disaster like a boss?

When asked for a response to the accusations by the BBC, Revolut’s head of Marketing said that the offending ad was “due to come down soon” and pledged that the company will be “more careful” in the future.

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Business, Small Business, Start-Up Marketing, MarketingDavid TaylorGROW: in LondonMarketing, Advertising, Marketing Agency, RevolutComment
Are you too close to your business to see the possibilities?
Are you too close to your business to see the possibilities?

Incumbents are sleepwalking into obsolescence because they're blinded by the past. Employees have been in their respective industry for so long that they aren't looking outside of their bubble for inspiration. Why should they? They know their industry, they know their business, right?

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Business, Small Business, MindsetDavid TaylorGROW: in LondonStart-Up Marketing, Start-ups, Mindset Comment
The 7 Reasons Your Networking is Not Working
The 7 Reasons Your Networking is Not Working

Networking and referrals are the lifeblood of start-ups and small businesses and there are more networking events aimed at connecting businesses now than at any point in history. You can quite easily...

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Start-Up Marketing, Business, Small Business, NetworkingDavid TaylorNetworking, Marketing, Small Business, Business, SalesComment
The London Tech Sector alone is valued at £44bn, why are so many start-ups failing?
The London Tech Sector alone is valued at £44bn, why are so many start-ups failing?

Tech Nation recently carried out the most comprehensive analysis of the UK Tech Ecosystem and reinforced the claim that the UK is the digital capital of Europe – but why are so many start-ups failing?

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Start-Up MarketingDavid TaylorStart-Up Marketing, Start-ups, Marketing, RecruitmentComment
6 reasons your Content Marketing sucks
6 reasons your Content Marketing sucks

Over the last few weeks it has dawned on me that too many companies have put next to no effort in to their Content Marketing strategies. The aim of this article is to make you stop. To think. Regardless of where you sit in the business ecosystem.

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Start-Up MarketingDavid TaylorStartUps, Start-Up Marketing, Content Marketing, Small Business MarketingComment