Incumbents are sleepwalking into obsolescence because they're blinded by the past. Employees have been in their respective industry for so long that they aren't looking outside of their bubble for inspiration. Why should they? They know their industry, they know their business, right?
Read MoreOver the last few weeks it has dawned on me that too many companies have put next to no effort in to their Content Marketing strategies. The aim of this article is to make you stop. To think. Regardless of where you sit in the business ecosystem.
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